Transition Your Hockey Organization from Manual Hustle to Automated Growth.
We install proven digital marketing systems for elite hockey organizations, private academies, and tournament operators. We handle the digital execution, so you can focus on the ice.
We install a complete marketing department into your hockey organization.
Comprehensive Services Offered
B2B Sponsorship Pipelines
Stop selling physical banners. We build localized digital media kits and automated CRM pipelines that track, schedule appointments, and close $5k-$10k+ local B2B sponsors on autopilot.
Automated Camp & Event Operations
Stop losing registration fees to manual admin work. We build frictionless intake funnels, targeted paid ad amplification, abandoned-cart follow-ups, and automated rostering for ID skates and camps.
Fan Monetization & Gameday Engagements
We digitize the rink by installing SMS networks, automated community email newsletters, and digital gameday programs to drive immediate, trackable sales and engagement.
To ensure your marketing systems convert, EMPWRD completely overhauls your digital infrastructure. Every package includes options for:
Fractional CMO Advisory
Executive consulting to ensure your board is maximizing the tools we install.
Digital Assets & Media
Professional social media templates to systemize your reach and engagement.
Website Conversion Optimization
We restructure your existing site to drive traffic directly to conversions.
About Us
Bridging the Gap Between the Ice and the Bottom Line.
Most elite hockey organizations, private academies, and major event operators share the exact same bottleneck: they are run by hockey experts who are forced to spend their time doing manual administrative work.
Between tracking down handshake sponsorship deals, managing chaotic camp registrations via messy spreadsheets, and trying to monetize game days, most hockey staff are at their limit. They are leaving thousands of dollars on the table because they lack the digital infrastructure to capture it.
That is where EMPWRD steps in. We are a specialized digital marketing systems agency built exclusively for elite hockey orgs. Our core philosophy is simple: Systems over sweat. We don't sell vanity metrics, and don't sell generic "brand awareness". We install The Hockey Revenue Engine, a proven, automated digital infrastructure designed to scale your organization on autopilot.
We handle the digital execution, so your board can get away from the spreadsheets and back onto the ice.
Holden Beaupit | Lead Strategist & Founder
Holden built EMPWRD to solve a critical issue within the elite hockey ecosystem: relying on outdated, manual operations to generate revenue and run an organization.
Seeing high-level programs struggle to sell physical arena banners in a digital world, Holden transitioned the agency strictly into a Marketing Systems Infrastructure firm for hockey organizations. Holden combines his background in digital marketing with a B.Comm from the University of Calgary to architect automated systems for elite hockey programs across North America.
At EMPWRD Group, Holden acts as your Fractional CMO, building the exact digital pipelines your organization needs to sell out your camps and pack your sponsor roster!
Frequently Asked Questions
Have Questions? We've Got Answers.
Are you a social media management agency?
No. We are a Digital Systems Architecture firm. While we provide professional AI-driven gameday digital assets to fulfill sponsor inventory, our primary focus is backend monetization. We build automated CRM pipelines, B2B sponsor tracking, and frictionless registration funnels. We do not sell "vanity metrics" or daily Instagram posting; we build the infrastructure that actually converts your traffic into revenue.
We already have a volunteer board handling sponsorships and registration. Why do we need this?
Volunteer burnout is the number one cause of revenue leaks in elite sports organizations. We do not replace your board; we weaponize them. Instead of your staff chasing local businesses with physical media kits or managing ID skates via messy spreadsheets, we give them enterprise-grade automated systems. We handle the digital heavy lifting so your volunteers can focus on closing deals and running the organization.
Do your systems integrate with our current logistics software (e.g., EventConnect, TeamSnap)?
Yes. Platforms like TeamSnap or EventConnect are necessary for scheduling and logistics, but they are not marketing or monetization engines. We build the revenue layer that sits on top of your existing software, pulling your "dead" registration data into active remarketing networks and B2B sponsor pipelines.
Do you work with standard local businesses?
No. EMPWRD Group partners exclusively with Junior A/B hockey franchises, private academies, and major regional tournament operators. Because our Hockey Revenue Engine is custom-engineered for the specific administrative bottlenecks of the elite hockey ecosystem, we do not take on e-commerce brands, local contractors, or general businesses looking for brand awareness.
How does the pricing and onboarding process work?
We operate on a strictly performance and infrastructure-based model. Every partnership begins with an upfront setup phase where we completely design and install your custom Hockey Revenue Engine (CRM buildout, media kits, intake funnels). Once the digital infrastructure is live, we transition into a flat monthly retainer to manage the pipelines, schedule your gameday monetization blasts, and provide ongoing Fractional CMO advisory.
How quickly can we deploy these systems before our next season or major camp?
A full system installation typically takes 2 to 4 weeks depending on the complexity of your current operations. Because we limit our active client roster to ensure high-level execution, we highly recommend booking your Systems Audit at least 30 days before your major registration pushes or pre-season sponsor drives.
Your Next Steps
Using the link below, fill in a quick form and we will contact you within 48 hours to book a Systems Audit Call. Here, we will dive deep into your organization and find out how EMPWRD can help you this season!
Empowering elite hockey organizations with proven marketing systems.
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